APPROACH
I work directly with CEOs, founders, C-suite leaders, and communications teams as both strategic counsel and operational partner. Engagements are shaped by what’s at stake — whether that’s a product launch that will define market positioning, a leadership transition requiring careful orchestration, a crisis demanding immediate response, or a long-term reputation build that calls for sustained focus and discipline.
Reputation is shaped in a fragmented media environment, where narratives form across traditional press, social platforms, and AI-generated summaries. In that context, trust isn’t created by isolated moments of visibility, but by consistent, well-judged decisions over time, and having senior judgment in the room when those decisions are made.
Depending on need, I work with organizations as:
Strategic advisor — providing counsel to leadership on positioning, crisis preparedness, and high-stakes communications decisions
Interim or embedded leader — stepping into organizations during transitions, growth phases, or moments requiring senior communications leadership
Executive counsel — partnering one-on-one with founders and CEOs on personal visibility, media presence, and narrative development
HOW I CAN HELP
Strategic Communications
Growth and transition require experienced communications leadership, whether you’re scaling quickly or building your communications function for the first time. I partner with executives to shape brand and reputation strategy, connect leadership priorities with how the organization communicates internally and externally, and ensure it moves forward with confidence and cohesion, including in complex and regulated environments.
Brand Narrative, Media & Public Relations
Strong organizations articulate who they are, what they stand for, and how they are perceived. I work with leadership to shape and elevate that narrative across executive positioning, media and public relations strategy, sponsorships, and cultural partnerships, ensuring brand positioning strengthens reputation and supports long-term growth.
Mission, Purpose & Impact Communications
Mission-led work requires storytelling that is both compelling and responsible. From campaign messaging and case statements to annual reports, donor communications, and research or grant announcements, I develop narratives that build trust, support fundraising growth, and strengthen stakeholder engagement.
Advisory for Executives, Foundations & Family Offices
Philanthropic commitments shape long-term legacy. I work with executives and foundations to steward reputation tied to charitable impact, guiding foundation positioning, narrative development, media and public relations strategy, and issues preparedness, ensuring philanthropic efforts are communicated thoughtfully, whether centered on recognition or enduring legacy.
Reputation, Issues & Crisis Management
When organizations face pressure, judgment matters. I work closely with leadership to prepare for and manage crises, guide sensitive communications, and navigate complex stakeholder environments, protecting trust and institutional credibility when it matters most.
Entertainment, Talent, Sponsorship & Cultural Partnerships
High-profile moments and sponsorships create opportunity — and risk. I work with organizations to secure and lead sponsorships, shape celebrity-driven campaigns, and maximize established partnerships, generating awareness and extending impact across media, owned channels, and executive platforms to elevate brand equity and deliver measurable results.
Internal, Change & Stakeholder Communications
Periods of change test leadership credibility and trust. I work closely with executives to guide communication across employees, boards, partners, and key stakeholders, reinforcing transparency and confidence while maintaining shared direction through transition.
AI, Generative Engine Optimization (GEO) & Search Visibility
AI is reshaping how organizations are discovered and understood. I work with leaders to ensure generative search and AI-driven platforms accurately reflect mission, credibility, and executive voice, proactively shaping how the organization is represented in an AI-first environment.
WAYS WE CAN WORK TOGETHER.
Fractional CCO
Interim or part-time executive communications leadership during transition, growth, or strategic inflection points.
Project-Based Strategy
Narrative development, positioning, campaign strategy, case statements, and reputation frameworks.
Media & Campaign Execution
Press strategy, media relations, message development, partnership activation, and high-visibility moments.
Executive Communications Support
CEO positioning, thought leadership, speeches, board communications, and stakeholder messaging.